Course Structure

The followings are the modules which are provided in Nanyang Polytechnic, Diploma in Marketing.

Year 1
BM0002 - Accounting for Assets
BM0003 - Principles of Accounting
BM0007 - Microeconomics
BM0008 - Macroeconomics
BM0011 - Statistical Theory for Business
BM0012 - Statistical Methods for Business
BM0016 - Principles of Management
BM0019 - Principles of Marketing
BM0022 - Effective Writing Skills
BM0701 - Effective Oral Communications
BM0702 - Internet & Web Technologies
BM0703 - Business Software Applications

Year 2
BM0052 - Business Finance
BM0075 - Essentials of Financial Management Accounting
BM0078 - Marketing Management
BM0084 - Teaching Enterprise Project *
BM0085 - Introduction to Business Process & Project Management
BM0086 - Customer Service & Personal Presentation
BM0208 - Essentials of Retail Studies
BM0741 - ICT Applications for Business
BM0742 - Business Law
BM0292 - 298 - Complementary Electives (to be offered in Year2)
BM9865 - National Education

*These modules will be taught on a hands-on basis whilst students are attached to various business centres for a period of 24 weeks as part of the Teaching Enterprise Project

Year 3
BM0055 - Human Resource Management & Practices
BM0140 - Consumer Behaviour
BM0165 - Industrial Placement Programme (Overseas & Local)
BM0169 - Customer Relationship Management
BM0180 - International Business
BM0185 - Entrepreneurship
BM0623 - Public Relations and Communications
BM0275 - International Marketing
BM0285 - Brand Management
BM0386 - Service Marketing Management
BM0280 - Integrated Marketing Communications
BM0283 - Personal Selling and Negotiation Skills
BM0284 - Marketing Research