Academic Clubs
• School of Business Management (SBM) Club
• School of Engineering (SEG) Club
• School of Health Sciences (SHS) Club
• School of Information Technology (SIT) Club
• School of Interactive & Digital Media (SIDM) Club
• School of Design (SDN) Club
• School of Chemical & Life Sciences (SCL) Club
Non-Academic Clubs
• Adventure Club
• Community Services Club
• Cultural & Arts Club:
Chinese Cultural, Indian Cultural, Malay Cultural
• Current Affairs & Debating Club
• Martial Arts Club:
Aikido, Judo, Kendo, Bei Quan Dao Wushu, Silat, Taekwondo, ZhongHua Wushu
• Sports Club/Water Sports Club
Canoeing/Kayaking, Lifesaving, Dragon Boat, Swimming
Interest Groups
• Ambassadorial Team (A-Team)
• Leo Club
• Live Audio Club
• Make-Up Artiste Team
• Mind Sports Club
• NYAA Students' Club
• NYP Symphony Orchestra
• NYP-NPCC Club
• NYP-Pal
• Photography Club
• Piano Ensemble
• Rotaract Club
• Sakuran Japanese Cultural Club
• StageArts Drama Club
• String Emsemble
• Vesper (Cheerleading Team)
• Achery Club
• Astronomy Club (NASTRO)
• B B Primers
• Chinese Orchestra
• Dance Company
• Dragon & Lion Dance Troupe
• Der Treff German Club
• Foreign Bodies Dance Group
• Geo Council
• Guitar Club
• Harmonica Ensemble
• International Students' Club
• Internet Club
• L' Hexagone French Club
• Voice Ensemble
Societies
• Buddhist Society
• Campus Crusade for Christ
• Legion of Mary
Wednesday 20 July 2011
Tuesday 19 July 2011
How to get to NYP?
NYP is located at the intersection of Ang Mo Kio Ave 5 and Ave 8. Look out for some other prominent landmarks such as the Grassroots Club (our next-door neighbour), Yio Chu Kang MRT station (within walking distance) and Anderson Junior College (our neighbour opposite).
By Bus
Yio Chu Kang Bus Terminal
Alight at the Yio Chu Kang Bus Terminal (next to the Yio Chu Kang MRT station) if you are taking SBS 13, 70, 72, 76, 162 and TIBS 825. Cross the lane to the sheltered pavement along Ang Mo Kio Ave 8. (Grassroots Club will be on the left side of the pavement). The pavement leads you directly to escalators that will take you into the NYP atrium. NYP is only 5 minutes walk from the bus terminal.
Along Ang Mo Kio Avenue 5 & 6
The following services stop along:
Avenue 5: 45, 159 and 265
Avenue 6: 86, 265, 851, 853 and NR1
By Mrt
Alight at the Yio Chu Kang station. After passing through the gate barriers, turn left to the station exit. Cross the bus lane (watch out for incoming buses on your right) and walk along the sheltered pavement (facing Ang Mo Kio Ave 8). You will pass by the Grassroots Club (on your left) during the 5-minute walk to NYP. The pavement leads you directly to escalators that will take you into the NYP atrium.
By Car
The three vehicular entrances are located along Ang Mo Kio Ave 5 (opposite Anderson Secondary School), Ave 8 (near Yio Chu Kang MRT station) and Ave 9 (after the Ang Mo Kio Police Station and Ang Mo Kio Street 65). Take the 12B exit and turn into Ave 5 if you are coming by the Central Expressway (CTE) from city. If you are coming by CTE from the direction of Yishun towards city, please take Exit 14 and turn into Ave 5.
Travel time from city by car or taxi is approximately 20 minutes, during off-peak hours.
By Bus
Yio Chu Kang Bus Terminal
Alight at the Yio Chu Kang Bus Terminal (next to the Yio Chu Kang MRT station) if you are taking SBS 13, 70, 72, 76, 162 and TIBS 825. Cross the lane to the sheltered pavement along Ang Mo Kio Ave 8. (Grassroots Club will be on the left side of the pavement). The pavement leads you directly to escalators that will take you into the NYP atrium. NYP is only 5 minutes walk from the bus terminal.
Along Ang Mo Kio Avenue 5 & 6
The following services stop along:
Avenue 5: 45, 159 and 265
Avenue 6: 86, 265, 851, 853 and NR1
By Mrt
Alight at the Yio Chu Kang station. After passing through the gate barriers, turn left to the station exit. Cross the bus lane (watch out for incoming buses on your right) and walk along the sheltered pavement (facing Ang Mo Kio Ave 8). You will pass by the Grassroots Club (on your left) during the 5-minute walk to NYP. The pavement leads you directly to escalators that will take you into the NYP atrium.
By Car
The three vehicular entrances are located along Ang Mo Kio Ave 5 (opposite Anderson Secondary School), Ave 8 (near Yio Chu Kang MRT station) and Ave 9 (after the Ang Mo Kio Police Station and Ang Mo Kio Street 65). Take the 12B exit and turn into Ave 5 if you are coming by the Central Expressway (CTE) from city. If you are coming by CTE from the direction of Yishun towards city, please take Exit 14 and turn into Ave 5.
Travel time from city by car or taxi is approximately 20 minutes, during off-peak hours.
Wednesday 15 June 2011
Opportunities for Graduate
As marketing is a key discipline that is applicable in all industries and markets, our graduates have access to a wide variety of career opportunities. They can expect to be employed at executive or management positions in a wide range of challenging and rewarding career opportunities such as advertising, event management, marketing research, branding, public relations, customer services and business development in local or multinational companies. In addition, the value added capabilities of marketers will also ensure that graduates will be in demand in all industries and be presented with wide opportunities to pursue fulfilling and financially rewarding careers.
For those who intend to pursue their further studies, may also be accepted for degree courses in any business disciplines by reputable local and overseas universities, some with advanced standing of 1 to 1.5 years.
For those who intend to pursue their further studies, may also be accepted for degree courses in any business disciplines by reputable local and overseas universities, some with advanced standing of 1 to 1.5 years.
Course Structure
The followings are the modules which are provided in Nanyang Polytechnic, Diploma in Marketing.
Year 1
BM0002 - Accounting for Assets
BM0003 - Principles of Accounting
BM0007 - Microeconomics
BM0008 - Macroeconomics
BM0011 - Statistical Theory for Business
BM0012 - Statistical Methods for Business
BM0016 - Principles of Management
BM0019 - Principles of Marketing
BM0022 - Effective Writing Skills
BM0701 - Effective Oral Communications
BM0702 - Internet & Web Technologies
BM0703 - Business Software Applications
Year 2
BM0052 - Business Finance
BM0075 - Essentials of Financial Management Accounting
BM0078 - Marketing Management
BM0084 - Teaching Enterprise Project *
BM0085 - Introduction to Business Process & Project Management
BM0086 - Customer Service & Personal Presentation
BM0208 - Essentials of Retail Studies
BM0741 - ICT Applications for Business
BM0742 - Business Law
BM0292 - 298 - Complementary Electives (to be offered in Year2)
BM9865 - National Education
*These modules will be taught on a hands-on basis whilst students are attached to various business centres for a period of 24 weeks as part of the Teaching Enterprise Project
Year 3
BM0055 - Human Resource Management & Practices
BM0140 - Consumer Behaviour
BM0165 - Industrial Placement Programme (Overseas & Local)
BM0169 - Customer Relationship Management
BM0180 - International Business
BM0185 - Entrepreneurship
BM0623 - Public Relations and Communications
BM0275 - International Marketing
BM0285 - Brand Management
BM0386 - Service Marketing Management
BM0280 - Integrated Marketing Communications
BM0283 - Personal Selling and Negotiation Skills
BM0284 - Marketing Research
Year 1
BM0002 - Accounting for Assets
BM0003 - Principles of Accounting
BM0007 - Microeconomics
BM0008 - Macroeconomics
BM0011 - Statistical Theory for Business
BM0012 - Statistical Methods for Business
BM0016 - Principles of Management
BM0019 - Principles of Marketing
BM0022 - Effective Writing Skills
BM0701 - Effective Oral Communications
BM0702 - Internet & Web Technologies
BM0703 - Business Software Applications
Year 2
BM0052 - Business Finance
BM0075 - Essentials of Financial Management Accounting
BM0078 - Marketing Management
BM0084 - Teaching Enterprise Project *
BM0085 - Introduction to Business Process & Project Management
BM0086 - Customer Service & Personal Presentation
BM0208 - Essentials of Retail Studies
BM0741 - ICT Applications for Business
BM0742 - Business Law
BM0292 - 298 - Complementary Electives (to be offered in Year2)
BM9865 - National Education
*These modules will be taught on a hands-on basis whilst students are attached to various business centres for a period of 24 weeks as part of the Teaching Enterprise Project
Year 3
BM0055 - Human Resource Management & Practices
BM0140 - Consumer Behaviour
BM0165 - Industrial Placement Programme (Overseas & Local)
BM0169 - Customer Relationship Management
BM0180 - International Business
BM0185 - Entrepreneurship
BM0623 - Public Relations and Communications
BM0275 - International Marketing
BM0285 - Brand Management
BM0386 - Service Marketing Management
BM0280 - Integrated Marketing Communications
BM0283 - Personal Selling and Negotiation Skills
BM0284 - Marketing Research
Introduction
Introduction
Marketing is an important function within any organisation. It is a critical business development tool in enhancing the company's mindshare, heart-share and most importantly market share. Today, a company's success depends on its ability to identify and understand customers' needs as well as how well the company is able to exceed the customers' expectations. With info-communication technology (ICT) and changing consumer demands in an increasingly competitive globalised economy, the role of marketing management is expected to be extremely challenging and the demand for marketing professionals will continue to soar.
Dip in Marketing in NYP
The Diploma in Marketing helps students develop critical insights into an organisation's marketing efforts by learning how marketing works. The courses teaches the students to identify and understand how companies can effectively position themselves to create the desired image in the minds of their target customers. Apart from the traditional approaches of marketing such as the marketing mix, students will receive training in emerging areas such as services marketing, integrated marketing communications and brand management.
Another unique aspect of our diploma lies in our Teaching Enterprise Project (TEP). TEP develops practical and lifelong skills in operational business processes. Through the group projects and attachments at the various TEP stopovers, such as Marketing Services Centre, the CRM Call Centre and other client-based project centres, students will be able to hone their interpersonal skills and develop critical thinking and problem solving skills. This will greatly augment their ability to address and resolve issues through citical thinking, analysis and action in future.
To further supplement their learning experiences, students would go through an industrial placement programme which aims to provide them with valuable real-life and professional exposure in the real world of work. Overseas student exchange and industry placement programmes are also available to enhance our students' learning experience and mobility in their future careers.
Marketing is an important function within any organisation. It is a critical business development tool in enhancing the company's mindshare, heart-share and most importantly market share. Today, a company's success depends on its ability to identify and understand customers' needs as well as how well the company is able to exceed the customers' expectations. With info-communication technology (ICT) and changing consumer demands in an increasingly competitive globalised economy, the role of marketing management is expected to be extremely challenging and the demand for marketing professionals will continue to soar.
Dip in Marketing in NYP
The Diploma in Marketing helps students develop critical insights into an organisation's marketing efforts by learning how marketing works. The courses teaches the students to identify and understand how companies can effectively position themselves to create the desired image in the minds of their target customers. Apart from the traditional approaches of marketing such as the marketing mix, students will receive training in emerging areas such as services marketing, integrated marketing communications and brand management.
Another unique aspect of our diploma lies in our Teaching Enterprise Project (TEP). TEP develops practical and lifelong skills in operational business processes. Through the group projects and attachments at the various TEP stopovers, such as Marketing Services Centre, the CRM Call Centre and other client-based project centres, students will be able to hone their interpersonal skills and develop critical thinking and problem solving skills. This will greatly augment their ability to address and resolve issues through citical thinking, analysis and action in future.
To further supplement their learning experiences, students would go through an industrial placement programme which aims to provide them with valuable real-life and professional exposure in the real world of work. Overseas student exchange and industry placement programmes are also available to enhance our students' learning experience and mobility in their future careers.
Monday 13 June 2011
Welcome
Hi. Welcome to NYP Marketing blog.
Feel free to look around as we introduce and give you insights of the Diploma in Marketing of Nanyang Polytechnic.
Feel free to look around as we introduce and give you insights of the Diploma in Marketing of Nanyang Polytechnic.
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